Updated policy on student group use of official university trademarked logos
Policy on Student Group Use of Official University Trademarked Logos
To maintain the integrity and consistency of the university’s brand, student groups are not permitted to use the University's official trademarked logo(s) and/or lockups. This policy ensures that the university’s identity is not misrepresented, misused, or associated with unauthorized activities.
Unauthorized use of the trademarked logo may create confusion regarding official endorsements, sponsorships, or affiliations, potentially leading to reputational or legal issues. Student organizations are encouraged to develop their own branding elements or use university-approved alternatives that align with institutional guidelines.
For exceptions or special approvals, student groups must seek formal authorization through the University's Strategic Marketing and Communications office.
Exception to Policy on Student Group Use of Official University Trademarked Logo
Student groups may be granted a limited exception to use the official university trademarked logo on merchandise strictly for internal fundraising purposes. This exception is subject to the following conditions:
- Internal Use Only – Merchandise featuring the university’s logo must be sold exclusively to members of the university community (students, faculty, and staff) and cannot be marketed or sold to the general public.
- Prior Approval Required – All designs incorporating the university logo must be submitted for review and receive written approval from Strategic Marketing and Communication before production.
- Licensed Vendors – Merchandise must be produced by an approved, licensed vendor that complies with the university’s trademark and branding guidelines. Because these fundraising efforts are directed to internal audiences, all royalties will be waived.
- Compliance with Branding Guidelines – Use of the logo must adhere to all applicable university brand standards, including color, size, and placement requirements. The Student Group's name should be typeset opposite of the logo itself and not co-mingled.